You might have seen several ads of soaps and dishwashers claiming and bragging how quick and perfect their performance is, but a company has come up with one of the most innovative packaging ideas to market its product and add value and weight to its claims. Pril dishwashing liquid promises complete cleansing of dishes in just one drop. In order to prove this apparently hilarious claim, the company patched up with a package design agency TBWaraad to make the a tiny bottle of Pril liquid so that it will contain just one drop.
Have a look at this video by the company.
