Instagram unleashed it’s new logo today along with an enhanced user interface for the Instagram app. After watching the video below that shows the design process, I can definitely appreciate the hard work that goes into a logo. It’s not always a simple process, especially for a large company where there are many levels of approvals.
To be honest, at first glance I’m not a big fan of the new Instagram logo. I like the line icon itself but I don’t like the colorful background of the new logo, it seems to be a bit too much. I feel that a subtle gray background may been a better choice, possibly getting rid of the spectrum concept.
The new Instagram User Interface is a different animal though. I love the simplicity and black and white feel rather than the older blue interface. All around the feel is smooth and nicely done. The only issue is that I feel like the app icon doesn’t match the feel of the app at all. When I first glanced at my app icons I was shocked.
What do you think of the new logo?
A New Look for Instagram
We have a new look! You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. Learn more about the story behind the design: https://medium.com/@ianspalter/designing-a-new-look-for-instagram-inspired-by-the-community-84530eb355e3#.f1htuhgj8