Hippocampus Metropolitan Distillery branding by braincells

The “hippocampus” is a part of the brain that we hold dear to our hearts in that it is particularly important in forming new memories and connecting emotions and senses, such as smell and sound, to memories. And how did an eccentrically dressed seahorse get in on the act? The Hippocampus itself was so named given its resemblance to the shape of a seahorse… (hippos being Greek for horse and kampus meaning sea monster).

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